The Craft
Seven stages between a drawing and a rug.
Nothing here is automated. Every stage below happens under our supervision, in and around Bhadohi, with people our family has worked with for decades.
Stage IDesign
A rug begins on paper. Our studio draws or interprets your artwork, translates it to a knot-by-knot graph, and matches every colour to a wool pom before a single thread is committed.
Stage IIYarn
We select hand-spun and machine-spun wool from Bikaner and New Zealand, along with bamboo silk, cotton, jute and pure silk. Fibre length, twist and lustre are checked at intake.
Stage IIIDyeing
Yarn is dyed in controlled lots — vegetable dyes for antique-finish qualities, Swiss chrome dyes where light and wash fastness matter. Every recipe is recorded so it can be repeated years later.
Stage IVWeaving
Master weavers in the villages around Bhadohi tie each knot by hand on vertical looms. A single 9x12 carpet in a fine quality can take six to nine months on the loom.
Stage VFinishing
Clipping, carving, washing, stretching and edge binding. The wash defines the final hand and sheen — antique, tea, sheen or plain — and is judged rug by rug, never by batch.
Stage VIQuality Control
Knot count, size tolerance, squareness, pile height, colour against the approved sample, and the back of the rug are all inspected before packing. Nothing ships on assumption.
Stage VIIThe Finished Rug
Rolled, wrapped, labelled and documented for export — with inspection photographs sent to you before the container is sealed.
Come see it, or let us send it to you.
Buyers are always welcome at our looms in Bhadohi. If travel isn't practical, we will document your production stage by stage.
Arrange a visit